Dr Abhilash Ponnam

Dr Abhilash Ponnam is Associate Professor in Department of Analytics at NMIMS Hyderabad. He has been in academics since last 8 years. He has been part of organizing / teaching in 13 FDPs / MDPs in Advanced Research Methods and Marketing Research; institutes include ICSSR, L & T Training and Development Institute ? Pune. He has successfully guided 1 PhD student and has been an External Examiner for 2 PhD students. He was Visiting Research Scholar to University of Memphis, USA for 10 months. He has Best Paper Awards from prestigious Universities such as Sam Houston University, USA & IIM Indore.

Teaching Interests:

• Applied Multivariate Research Techniques 
• Prescriptive and Predictive Analytics
• Marketing Research / Marketing Analytics/ Marketing Performance Assessment 

Research Interests:
He is active researcher and has publications in the areas of application of multivariate research methods in Management and related fields. He has 18 Scopus / ABDC listed reputed international publications to his credit of which three publications have Thompson Reuter's Impact Factor and eight publications are listed in Thompson Reuter's Emerging Sources Citation Index. Some of his notable journal papers published in International Journal of Hospitality Management (Elsevier, ABDC ? A*, Thompson Reuter Impact Factor: 2.85), Journal of Targeting, Measurement and Analysis for Marketing, Journal of Product & Brand Management, Journal of Electronic Commerce in Organizations, Qualitative Report, Journal of Bank Marketing, Journal of Applied Research in Higher Education, The British Food Journal etc.

Professional Certifications:

Dr Abhilash has earned Dell EMC Proven Professional Associate - Data Science (DECA-DS) certification. This certification is considered as one of the top certifications in Analytics Industry*. 

Certificate Badge: https://www.youracclaim.com/badges/575bc523-3c59-42dc-b2e9-f4908d57e64b