Ashique Ali K A

Ashique Ali K A, currently working as an Assistant Professor Finance at School of Law, SVKM’s NMIMS – Hyderabad, has submitted his PhD Thesis at the Department of Commerce, Central University of Tamil Nadu in January, 2024. He has completed his Master’s and Bachelor’s in Commerce, with specialisation in Finance, from University of Calicut, Kerala. He has cleared UGC – NET and JRF (Commerce) in 2018. He has presented research papers in National and International Conferences hosted by reputed institutes.

Research Publications (Journal Articles):

1. Ali K. A, A., & Subramanian, R. (2023). Continuance intention to use smartphone-based payment services: the role of pre-adoption expectancies, usage experience, and conventional inhibitions. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00240-w. (UGC-CARE; SCOPUS; Web of Science-ESCI; ABDC-B)
2. Sukumar, A., Natrayan, B., Menon, V. A., & Ali K. A, A. (2023). Wedding photo-sharing practices among women: Uses and gratifications. Journal of Media and Communication, 7(2), 124–141. (UGC-CARE)
3. Ali K. A, A., & Subramanian, R. (2024). Current status of research on mobile Banking: An analysis of literature. Vision: The Journal of Business Perspective, 28(1), 7–18. https://doi.org/10.1177/09722629211073268. (First Published Online in 2022; UGC-CARE; SCOPUS; Web of Science-ESCI; ABDC-C)
4. Shanmugam, V. P., & Ali K. A, A. (2021). Impact of COVID-19 pandemic on equity-oriented mutual funds: A preliminary analysis of Indian mutual funds industry. International Journal of Financial Engineering, 8(1), 1–22. https://doi.org/10.1142/S2424786321500067. (UGC-CARE; Web of Science-ESCI; ABDC-C)

Research Publications (Book Chapters):

1. Ali K. A, A., & Subramanian, R. (2023). Determinants of continuance intention to use MBPS: A meta-analysis. In S. Banerjee, B. Pal, D. Mohanti, D. Chanda, & Y. Abichandani (Eds.), Emerging Business Models: A Twenty First Century Perspective (1st ed., pp. 14–33). Bloomsbury.
2. Subramanian, R., & Ali K. A, A. (2023). Determinants of Financial Literacy: An Empirical Investigation among the Beneficiaries of PMJDY. In V. Shanmugasundaram, A. Mohta, A. Sinha, & R. Maurya (Eds.), Investment Behavior and Banking Scenario in India (pp. 1–22). Evincepub Publishing.
3. Subramanian, R., & Ali K. A, A. (2023). Financial Literacy of the Beneficiaries of PMJDY - The Case of Rural and Urban Areas in Madurai District of Tamilnadu. In J. Choudhury, N. Sahoo, & R. Ao (Eds.), Rural Development in Asia-Pacific Region: Vol. I (pp. 87–106). D.P.S Publishing House.

Interest Areas : His teaching interests include Financial Accounting, Management Accounting, Cost Accounting, and Financial Management, and Quantitative Techniques for Business, whereas research interests include digital banking, consumer behaviour, and personal finance.